Microsoft and Coca Cola Haggle for the Bernabeu Naming Rights

Santiago Bernabeu

According to the hard tackle, Los Blancos’ ambitious president Florentino Perez is planning to revamp their iconic Estadio Santiago Bernabeu stadium as soon as the end of this season – in order to generate more avenues of sustained sources of income, and they’re aiming to secure a massive deal for the naming rights as the first step towards their target.

The end of 2013 saw software giant – Microsoft – in talks with Los Blancos to acquire naming rights to the 85, 454-seater stadium.

Apparently, Microsoft offered €50m-a-year for the asset. However, Coca Cola are willing to offer €80m-a-year to Florentino Perez to get the sponsorship deal.

The hard tackle stated that Barcelona, more than any other club, in the last few years announced a deal with Qatar Airways that now sees the company’s logo, along with Barca players, stretched across the Camp Nou. The Catalan club has also sealed a deal with Intel that will see their logo adorned on the inside of their shirts.

The Bernabéu, although inaugurated on 14 December 1947 and owned by Real Madrid Club de Futbol, is both the second-largest stadium in Spain and the second-largest stadium home to a top-flight European club, behind only Camp Nou, home to rival Barcelona.

How important is securing a deal for the Santiago Bernabeu naming rights for Real Madrid?

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